Unlocking Referrals & LinkedIn for Women Coaches

Key Points:

1. Networking Wins (00:12) – How referrals from networking events led to unexpected client opportunities and new revenue streams.
2. Grant Writing as a Service (03:19) – Using grant writing to add value for nonprofit clients and as a differentiator for coaches.
3. Leveraging Past Experience (06:48) – Coaches discussed how to bring previous skills (like grant writing) into their current offerings.
4. Introductions & Backgrounds (10:31) – New members shared their backgrounds, highlighting the diversity of experience in the group.
5. Referral Power (13:53) – The importance of referrals and how one client can lead to many more through word-of-mouth.
6. LinkedIn for Referrals (24:37) – Shannon detailed her daily LinkedIn process for building a referral network, not just finding clients.
7. Automation Tools & Content (34:59) – Coaches shared tools like Marvelism, Dripify, and Apollo for automating outreach and content posting.
8. Voice Messaging & Personalization (41:12) – Using LinkedIn voice messages and personalized outreach to stand out and increase response rates.
9. Facebook Ads & Strategy (47:30) – Discussion on getting started with Facebook ads, the need for experimentation, and where to find training.
10. Community Support & Upcoming Events (54:11) – Announcements about monthly calls, happy hours, and in-person meetups to foster ongoing support.

Key Takeaways:

• Referrals are a powerful, often underutilized, source of new clients.

• LinkedIn is best used for building referral partnerships, not just direct sales.

• Automation tools can streamline outreach but must be used with a human touch.

• Adding grant writing or similar services can set you apart and increase your value.

Notable Quotes:

• “If you always make it about them, you’re going to get somewhere with them.”

• “Sometimes the ads you think will do well aren’t the ones that take off.”

• “You never really know what something can turn into—sometimes you accept an opportunity and it unfolds into something else.”

Action Steps from the Call:

1. Identify and reach out to 5 potential referral partners on LinkedIn using the daily process shared at 24:37.
2. Explore adding grant writing or another value-added service to your coaching offer, as discussed at 03:19.
3. Test automation tools like Marvelism or Dripify for content posting and outreach (see 34:59).
4. Set up a Facebook business page and experiment with ads, tracking results and learning from the group’s shared experiences (47:30).
5. Attend the next LeadHer Circle or happy hour call to expand your network and get support.

Resources & Tools Mentioned:

• LinkedIn – For building referral networks and outreach

• Marvelism – Automation tool for content posting

• Dripify – LinkedIn automation for outreach

• Apollo – List building and targeting for outreach

• Profit Acceleration Software (PAS) – Mentioned as a core tool for coaching

• Facebook Ads – For client acquisition and testing new strategies

• A7 (Age Seven) Networking – Group for building JV and referral partnerships