Build Confidence Through Community

Key Points:

1. 0:00 – Shannon’s Partner Program Win
   The call opens by celebrating Shannon joining the Partner Program and preparing to build a team of coaches.

   0:46 – Safe Space and Shoutouts
   The group reinforces LeadHER Circle as a safe space where wins can be shared and celebrated.

   1:17 – Shannon’s Confidence Growth
   Shannon is praised for the confidence and growth she has shown over the past few months.

   1:40 – Freebie Coach Option
   The group discusses the option for coaches to add one coach underneath them without fully joining the licensing program.

   2:37 – Nikki’s Freebie Coach Experience
   Nikki shares that Chieta is her one freebie coach and jokes that she hit the jackpot with that first experience.

   3:04 – Capacity and Team Building
   The conversation shifts to the reality that as a coach’s business grows, capacity becomes an issue and adding help can become necessary.

   3:43 – Sell Your Strengths and Buy Your Weaknesses
   Danny shares a lesson from a self-employment course: focus on where your time is best spent and hire out the things that are not your strengths.

   4:07 – Delegating Low-Value Work
   Examples include hiring a housekeeper, bookkeeper, website help, graphic design support, or other assistance so the coach can focus on higher-value work.

   5:10 – Coaches Provide the Tools Business Owners Lack
   Danny connects the delegation point to coaching, explaining that many business owners need coaches because they started businesses without business training.

   5:42 – Meeting Less Often With Clients
   Nikki notes that coaches do not always need to meet with clients every week. Sometimes every other week gives clients more time to implement.

   6:36 – Hiring Administrative Support
   The group discusses knowing when to hire a VA or administrative support to remove lower-level tasks from the coach’s plate.

   7:07 – Three Weeks On, One Week Off
   Shannon shares that she uses a three-weeks-on, one-week-off coaching rhythm so clients have dedicated implementation time.

   7:45 – Ending Calls Early When Appropriate
   The group discusses giving clients time back when the work is complete and encouraging them to use that time for implementation.

   8:08 – Learn and Implement
   Shannon explains that she tells clients from the beginning that they are not learning just to learn. They are learning to implement and create results.

   8:47 – Four-to-Six Week Win
   Shannon shares that she looks for an early win within four to six weeks so clients see ROI quickly.

   9:09 – Mary Introduces Herself
   Mary shares that she is in week two, located in Lenexa, Kansas, and recently sold her company after 36 years.

   10:11 – Mary’s Advisor and Licensee
   Mary explains that John Moore is her advisor and Joe Austin is her licensee.

   11:06 – Focused.com History and Kansas Connections
   Danny shares more background on Focused.com, Chris Kling, Adrian Altsch, and the Kansas City connection.

   12:38 – Welcome to LeadHER Circle
   Mary is welcomed into the women’s group and encouraged to continue attending.

   13:43 – Happy Hour Invitation
   Danny invites Mary to the monthly Happy Hour call, which is more community-focused and includes games, connection, and conversation.

   15:11 – Catherine Introduces Herself
   Catherine shares that she has been with Focused.com for about a year but has struggled to get traction.

   15:55 – Not Being in the Right Rooms
   Catherine explains that much of her challenge has been attending local networking events filled with newer or struggling businesses that were not a strong fit.

   16:21 – Niche and Messaging Challenge
   Catherine shares that she has been working on finding her niche and communicating it more effectively.

   17:11 – CRM and Client Acquisition Struggle
   Catherine explains that she dropped the CRM because she was not yet using it well, but now sees how hard it is to build funnels and systems on her own.

   17:56 – Learning Through a Free Client
   Catherine shares that she signed up a free client and is excited to finally use the system in a real client context.

   18:33 – Needing a New Advisor
   The group identifies that Catherine needs a new advisor and Danny offers to help get her reconnected and reset.

   19:33 – Asking for Help Before Everything Is Perfect
   Catherine admits she tends to wait until she has done everything she was told before asking for help, and the group encourages her to reach out sooner.

   21:46 – Business Broker Niche
   Catherine explains that she is exploring a niche connected to her background as a business broker.

   22:16 – Construction and Trades Option
   Nikki asks whether Catherine has considered using her construction background, but Catherine says she would rather refer those clients elsewhere.

   23:38 – Get Your First Client Call Recommendation
   The group recommends the Get Your First Client in 90 Days call as a strong next step for Catherine.

   24:21 – Replays and PowerPoints in PAS
   Coaches are reminded that if they cannot attend live, the replays and slide decks are available inside PAS.

   25:10 – Starting With Free Clients
   Nikki reassures Catherine that starting with free clients can still be useful because it builds practice and confidence.

   25:35 – Shannon’s LinkedIn Success
   Nikki highlights Shannon’s success using LinkedIn after initially struggling with how to approach client acquisition.

   26:19 – Posting Alone May Not Be Enough
   Shannon explains that LinkedIn works best when paired with outreach. Posting supports credibility, but outreach creates conversations.

   27:23 – Likes Are Not the Main Metric
   The group notes that posts do not need a lot of likes to be useful. The content needs to be present when prospects check you out.

   28:10 – Early Education Niche Idea
   Mary discusses her background in early education and the idea of helping childcare center owners through a group coaching or membership model.

   29:04 – Voice Messages on LinkedIn
   Shannon shares that she sends voice messages with connection requests to make her outreach more personal.

   30:11 – Live Event Training
   The group recommends the Live Event Mastery training inside PAS for coaches who want to run events.

   31:17 – Network Beyond Direct Buyers
   Nikki reminds the group that people in your existing network may not be buyers themselves, but they may know business owners who need help.

   31:56 – Downsell and Smaller Offers
   Danny brings up downsell strategy and reminds coaches there is no shame in starting clients at a smaller budget if that is where they are.

   33:31 – Mary’s Early Education Background
   Mary shares more about selling her early education business after 36 years and wanting to help others in the childcare and education space.

   34:46 – Membership Site Idea
   The group suggests that Mary could build a membership site or community for early education owners.

   35:16 – Group Coaching and Q&A Model
   A possible model is discussed: charge a monthly fee, offer group coaching and Q&A, and build recurring revenue.

   36:47 – Workshops Inside PAS
   The group explains that advanced strategies allow coaches to create their own workshops, portals, and coaching programs inside PAS/FBS.

   38:15 – Focus Business Suite and GoHighLevel
   The group clarifies that FBS is a white-label version of GoHighLevel and that YouTube tutorials can help with some technical learning.

   39:40 – AI Agents and Dojo Tools
   The group discusses the AI agents inside PAS and how they may help with content, strategy, and business-building ideas.

   41:27 – Using a VA for FBS Support
   Catherine shares that she has a VA from the Philippines, and the group suggests training her on GoHighLevel/FBS to help with setup and execution.

   42:04 – Use Support and Advisors
   Coaches are reminded to use support@focused.com and their advisor when they need help instead of trying to figure everything out alone.

   43:29 – Open Door Policy
   Danny reinforces that Focused.com has an open-door support culture and that coaches can reach out to her or others for help.

   44:46 – Shannon’s TikTok Win
   Shannon shares that she recently started posting on TikTok and it is generating comments, reach-outs, and even a Profit Acceleration session.

   45:44 – TikTok Is Not Just for Young People
   The group discusses how TikTok can work for business content and should not be dismissed as only for younger audiences.

   46:34 – TikTok Posting Structure
   Shannon explains that she posts one short talking-head video per day, usually 30 to 45 seconds, and schedules content through TikTok Studio.

   47:04 – Speak the Client’s Language
   Shannon shares examples of content aimed at contractors and service businesses, such as job profitability, bad clients, hidden subscriptions, and money leaks.

   48:16 – Short, Clear, and Direct Content
   Shannon explains that the content needs to be short, direct, and written in the language of the audience.

   49:04 – Strong Hooks Matter
   The group explains that the first line or hook needs to grab attention because people scroll quickly.

   50:07 – Opportunities Can Come From Anywhere
   Shannon shares that some clients and conversations come from LinkedIn, networking, old contacts, or people from her past who were struggling quietly.

   50:50 – Closing Reminder
   The call wraps with encouragement to bring questions next month and continue using the group for support.

   Five Key Takeaways

   • Coaches do not have to do everything alone. Delegation, advisor support, community, and VA help can reduce overwhelm.
   • Capacity problems are a sign that the business is growing, and they can be handled through team building, adjusted coaching cadence, group coaching, or membership offers.
   • Posting content builds credibility, but outreach is what creates conversations.
   • A niche becomes stronger when it is connected to real experience, real relationships, and a market the coach understands deeply.
   • Social platforms like LinkedIn and TikTok can work when the message is clear, consistent, audience-specific, and focused on real business problems.

   Notable Quotes

   “Sell your strengths and buy your weaknesses.”

   “We are learning and implementing.”

   “If you’re here to learn to learn, you’re not my person.”

   “Go for a four-to-six week win.”

   “I haven’t been in the right rooms.”

   “Posting is really important because it gives you credibility.”

   “It doesn’t matter how many likes you get.”

   “You have to start somewhere.”

   “You might have a bigger network than you think.”

   “There’s no shame in starting them off on a smaller budget.”

   “You need to get in their mind and speak their language.”

   “You don’t know where these guys are going to come from.”

   “Every business out there can find extra profit.”

   Action Steps from the Call

   1. Celebrate wins publicly inside the community so coaches see what is possible.
   2. Consider whether adding a coach, VA, or support person could help with capacity.
   3. Identify tasks that are outside your strengths and could be delegated.
   4. Use the “three weeks on, one week off” rhythm if clients need implementation time.
   5. Give clients time back when a coaching call wraps early and direct them to implement immediately.
   6. Set expectations that clients must implement, not just learn.
   7. Aim for a four-to-six week client win.
   8. Ask for help before everything feels perfectly ready.
   9. Reconnect with an advisor if you feel stuck or unsupported.
   10. Attend Get Your First Client calls or watch the replays inside PAS.
   11. Use your existing network to ask who they know, not just whether they personally need coaching.
   12. Test a smaller downsell or group coaching offer for markets that cannot afford one-on-one coaching.
   13. Consider a membership or community model if your niche needs lower-priced ongoing support.
   14. Use LinkedIn outreach, not just LinkedIn posting.
   15. Add voice messages to connection requests when appropriate.
   16. Keep posting even when posts do not get many likes.
   17. Explore Live Event Mastery if you want to run workshops.
   18. Train a VA on GoHighLevel/FBS if you have one.
   19. Use support@focused.com when you need help with the system.
   20. Try short-form video if your audience is active on platforms like TikTok.
   21. Start short videos with a strong hook and clear problem.
   22. Speak in your audience’s language, not technical jargon.

   Resources & Tools Mentioned

   • LeadHER Circle
   • Partner Program
   • Freebie Coach
   • Licensing Program
   • Focused.com
   • Advisor Support
   • PAS
   • CRM
   • FBS / Focus Business Suite
   • GoHighLevel
   • Get Your First Client Call
   • PAS Replays
   • PowerPoints
   • LinkedIn
   • Facebook
   • TikTok
   • TikTok Studio
   • Live Event Mastery
   • Group Coaching
   • Membership Site
   • Skool
   • Done-For-You Group Coaching
   • Workshops
   • AI Dojo
   • AI Agents
   • VA Support
   • support@focused.com
   • Happy Hour Call
   • Kahoot
   • Business Broker Niche
   • Early Education / Childcare Niche
   • Contractor / Trades Niche