From Playing Small to Profitable Coaching Offers

Key Points:

1. Going All In (00:00) – Shannon shares her decision to leave contracting and fully commit to her coaching business.
2. Balancing Roles (01:46) – Discussion on managing time between coaching, family, and other commitments.
3. Introductions & Backgrounds (03:34) – Coaches introduce themselves, sharing niches and business journeys.
4. Offer Evolution (22:20) – The group discusses how their offers have changed over time and what’s working now.
5. Prescriptive Sales Model (24:03) – Cheryl explains using an MDP audit and PAS to create a prescriptive, high-converting offer.
6. Pricing Confidence (25:51) – Strategies for setting and increasing coaching fees, including scale pricing and payment options.
7. Group Program Design (30:17) – How to structure group coaching using sprints and focused calls for better results.
8. Simplifying Offers (34:00) – Adrian and others share why fewer, clearer offers lead to better onboarding and client outcomes.
9. Downsell & Flash Coaching (40:32) – Using lower-ticket, flexible options to serve more clients and create upsell opportunities.
10. Structuring for Results (59:07) – The importance of building business structure and systems before focusing on lead generation or PAS.

Key Takeaways:

• Simplify your offers to avoid overwhelm and improve client onboarding.
• Use prescriptive audits (like MDP) to diagnose and prescribe solutions, not just sell.
• Don’t assume small businesses won’t pay—focus on value and results.
• Leverage group programs and sprints to scale your impact and free up time.
• Implement downsells and done-for-you services to serve a wider range of clients.

Notable Quotes:

• “I have to fail forward, you know. And so getting rid of those excuses is really going to free up, mentally free up my life.”
• “If you can nail down the prescriptive model of sales, that is going to win 10 times over compared to any other type of model.”
• “Don’t be afraid to ask your client a lot of questions… If you don’t know what their pain is, you can’t sell them.”

Action Steps from the Call:

1. Audit your current offers and simplify to 1–2 core packages (see 34:00).
2. Implement a prescriptive audit (MDP or PAS) as your sales entry point (24:03).
3. Set a clear pricing structure and consider scale pricing for new clients (25:51, 53:07).
4. Design your group program using sprints and focused objectives (30:17).
5. Add a downsell or flash coaching option for price-sensitive prospects (40:32).

Resources & Tools Mentioned:

• Profit Acceleration Software (PAS): Core diagnostic and sales tool for coaches.
• MDP Audit: A prescriptive audit process using ChatGPT to diagnose client needs.
• Go High Level: CRM and funnel-building platform for coaches.
• VA Assist: Virtual assistant support for client data collection and accountability.
• Time Audit: Simple tracking tool to help clients reclaim productive hours.