Breaking Barriers: Lead Generation for Women in Male-Dominated Markets

Key Points:

1. Meet & Greet Events Announced (00:00) – Details on upcoming in-person and virtual networking opportunities for coaches.
2. Women’s Role in Business Coaching (05:30) – Discussion on the growing presence and importance of women in the coaching industry.
3. Lead Generation Challenges in Male-Dominated Fields (07:00) – Shannon shares her experience and seeks advice on building authority and generating leads in Alaska’s service industries.
4. Leveraging Social Media for Authority (08:52) – Tips on using consistent, value-driven content and direct outreach to build a virtual presence.
5. Confidence and Authenticity (12:18) – The group emphasizes the importance of showing up confidently and authentically to attract clients.
6. Niche vs. Broad Approach (14:09) – Pros and cons of niching down versus inviting all business owners to events, with real examples.
7. Strategic Partnerships & JVs (21:18) – How connecting with distributors and associations can open doors to hundreds of potential clients.
8. Referrals and Relationship Building (27:01) – The power of JV relationships and referrals for steady client flow without heavy marketing spend.
9. Live Event Mastery & Consistency (34:03) – The impact of regular live events and actionable steps to keep them on the calendar.
10. Branding & AI Tools (44:40) – Creative ways to use AI and branding to stand out on social media and attract the right clients.

Key Takeaways:

• Leverage Social Media: Consistent, value-driven posts and direct outreach build authority and attract leads.

• Build Strategic Partnerships: JV relationships with distributors or associations can rapidly expand your client base.

• Host Regular Events: Both live and virtual events create momentum and credibility in your market.

• Confidence Wins: Showing up authentically and confidently is key to breaking through industry barriers.

• Use PAS Tools: Demonstrate value with assessments and simulators to convert prospects.

Notable Quotes:

• “When you show up with that confidence and you know you can help people, it doesn’t really matter [the industry].”

• “If you can get that kind of JV going where you make a connection with somebody who will literally refer business to you… you don’t have to do a dance on TikTok.”

• “Consistency is key and you just got to start doing it.”

Action Steps from the Call:

1. Ramp up your social media presence with regular, value-focused posts (see advice at 08:52).
2. Identify and reach out to local distributors or associations for JV opportunities (21:18).
3. Schedule and commit to monthly live or virtual events for ongoing lead flow (34:03).
4. Use PAS assessments or simulators as a lead magnet and conversion tool.
5. Develop a recognizable brand using AI tools like Freepik for social media visuals (44:40).

Resources & Tools Mentioned:

• Profit Acceleration Software (PAS): For assessments and demonstrating value to prospects.

• Live Event Mastery Challenge: Guide and SOPs for running successful events (available in Focused Coaches Facebook group).

• Freepik: AI tool for creating branded social media images.

• School Community Platform: For hosting and gamifying training content.

• QuickBooks Online: Mentioned as a standard for business integration.